There to greet fans was a giant figure ofBloo, Thrilljoy’s mascot,there to greet fans too.
We did a lot of things right, but there are things I wish I would have done different.
There’s a lot of spreadsheet analysis, and that kind of saps a bit of your creativity.
And so that has been invigorating.
I tried retirement for six months.
It didn’t stick very well.
And so here we are."
I think we’re more willing to go on-model, but like, at a super elevated level.
The booth was full of figures of recognizable characters, ranging from Beetlejuice to Huckleberry Hound.
So it’s the thrill of the chase and the joy of collecting."
And, you know, there’s big properties that have been done to death.
We want to find unique ways to represent those properties in ways that are very, very different.
They’re gonna be done in a very unique way."
I didn’t think they’d have this license.
I mean, I don’t want to look like we’re formulaic.
Yeah, we’re gonna have platforms like PIX!
Mariotti also explained that Thrilljoy is going to rely on fan input.
I don’t think any other company’s ever launched that way."
They’re global editions.
When you see 5000 pieces, that’s all we’re making."
Gillian Blum has been a writer at The Direct since 2022, reporting primarily from New York City.
She also commonly reports on Percy Jackson, Invincible, and other similar franchises.
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