Another box office flop could have significant effects on the new DCU.
Fury of the Godsand $12 million less thanBlack Adam.
All three of DC’s latest releases have already entered (or are entering) “flop” territory.
How Much Should a DC Movie Cost?
Black Adam,Shazam!
2, and notThe Flashhave been losers for WB and could change the strategyWarner Bros.
Discovery CEODavid Zaslavand DC Studios co-CEOPeter Safranwill implement in the new DCU beginning withSuperman: Legacy.
The studio must stop throwing money at projects, especially for the sake of reshoots and post-production work.
Gunn and Safran’s pre-planning will be essential for these films to become profitable.
Moving forward, promotion for the new DCU will be critical.
The DCEU’s slate of films is causing more harm to the brand than the studio expected.
Expect whoever is cast as Clark Kent/Superman and Lois Lane inSuperman: Legacyto actively promote the film to audiences.
2’s 49% yikes.
This may put into question how many projects DC Studios will green light and produce.
There’s no room for major misfires onceSuperman: Legacykicks off the new cinematic universe in 2025.
Marvel has had its own CGI woes, particularly in theDisney+seriesShe-Hulk(is that Shrek or Jennifer Walters?)
andAnt-Man and The Wasp: Quantumania(which could be mistaken forSpy Kids 3D Part 2).
The new DCU must be easy on the eyes.
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