AMC Theaters may be the biggest beneficiary of The Eras Tour hitting silver screens next month.
Taylor Swift disregarded Hollywood studios to get her upcoming film,The Eras Tourin theaters as soon as possible.
Her father actually negotiated it.
Her parents negotiated with the CEO of AMC, Adam Aron.
They are taking her concert film directly to her fans via AMC Theaters, bypassing a studio."
The prices are less than $20 for adults and $13 for kids."
We paid for this movie ourselves.
Were gonna have a studio partner, someone to distribute it, but make us an offer.'
And they just said, ‘You know what, screw it.
Were going to go directly to AMC.'"
For context, as Belloni said,“They didnt really do this just for the money.
“The real-life Eras Tour could earn over $2 billion in North America.
This film’s release is just the cherry on top.
In 2018,Taylor Swift: Reputation Stadium Tourwas released exclusively onNetflix.
The Eras Touropens in theaters on October 13.
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