Seint Beauty, until recent changes announced in July 2024, was an MLM that sold makeup products.
At Seint, its sales representatives tend to be influencers, who label themselves Artists.
On the surface level, Artists from MLMs make money by selling a given product to others.
The more product an Artist sells, the more money they get.
This may sound like a pyramid scheme, and it is extremely similar.
Once the recruitment of others into the model becomes a requirement, then it is a pyramid scheme.
What Happened to Seint Makeup?
As the post points out, this will not change much for many Artists.
Why Is the Seint Change Controversial?
(Scary!)"
Essentially, there is no longer a MLM structured rank to gain benefit from a downline.
Artist rank solely on their own sales each month."
I will be leading and mentoring elsewhere because its part of my soul.
Lets talk if you want to join me.
Love you all."
If mentoring others is part of what Poulsen loves about Seint, she can certainly continue to do that.
Just leave them high and dry.
If I were them, I wouldnt stay.
I do understand the fact that affiliate marketing is where its at.
Ive been doing it for eight years.
Its where the money is at.
I couldnt imagine waking up to this news."
Meanwhile, some are excited about the changes.
I love the new model and that its primarily based on product sales!"
But Im here to tell you, you dont need to panic.
For you as the customer, its business as usual.
Just keep wearing that makeup that you and I both love."
Teams are moving into Sale Focused Model.
If you join, you will become an Affiliate and not associated to me.
Although, I will help as much as I can.
Seint will make the full switch to the affiliate model on October 1.
Gillian Blum has been a writer at The Direct since 2022, reporting primarily from New York City.
She also commonly reports on Percy Jackson, Invincible, and other similar franchises.
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