One that has come about in recent years is the use of actors' digital likenesses.
Emerging technology allows studios to employ AI anddeepfake techto generateperformances from actors without having them appear on set.
Star Wars and the MCU have already started experimenting in this space.
You get to an age where you start thinking about your will and estate.
I see what AI is doing with pictures with text.
Another Hollywood stalwart,Keanu Reeveshas called other companies being able to control his likeness"scary.
If you go into deepfake land, it has none of your points of view.
Theres so much data on behaviors now.
These new technologies offer exciting opportunities but can also pose potential threats to performers livelihoods.
The foregoing restriction includes any voice reproductions.
Actors likeBruce Willisare having conversations about selling likenesses for future performances long after they are gone.
Some are embracing it, and others are not.
But it also opens a whole can of worms that could easily be taken advantage of.
Michael Douglas can be seen giving a non-AI-generated performant now inAnt-Man and The Wasp: Quantumania.
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