The Little Mermaid’sfrustratingDisney+release could be a bellwether for things to come forDisney’soverall streaming strategy.

This marks a distinct shift in how Walt Disney Pictures handles its original movies on the streamer.

Movies likeLightyearandStrange Worldhit the service a meager 47 and 30 days, respectively, after their theatrical releases.

Little Mermaid Disney+

For comparison, those other recent Disney-produced releases had theater-to-streaming windows well short of 50 days.

What Does Disney’s New Streaming Strategy Looks Like?

The last two Marvel Studios releases came to Disney+ 89 days after its theatrical debut.

Little Mermaid 2023

There is still plenty of time forLittle Mermaidto follow a similar 90-day plan.

The Little Mermaidis available on digital storefronts now, with a physical release set for Tuesday, September 19.

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