Disney has taken advantage of the Marvel Rivals craze with some clever cross-promotional marketing.

Further provingMarvel Rivals' historic success,Disney+has dedicated a whole new section to the hero shooter.

Since the launch of Disney+, the streaming service has added an array of sections and collections.

Disney Plus, Marvel Rivals Iron Man

Some focused on specific stand-out characters or teams,like theFantastic Four, and others revolved around certain franchises.

However,Marvel Rivalshas proven to be a lightning rod of synergy potential, alreadylaunching with several MCU-inspired skins.

It’s only natural that the cross-promotional marketing potential would continue with Disney’s streaming service.

Disney+ section dedicated to Marvel Rivals showing two movies: Captain America: Civil War and Thor: Ragnarok

This new section is sandwiched between the MCU Multiverse Saga and MCU Movie Timeline sections in US territories.

Local comic book stores have even taken advantage of these characters' new marketability with non-readers.

Marvel Rivalsis available on PlayStation 5, Xbox Series X/S, and PC.

A series of variant comic book covers for Marvel characters like Peni Parker, Doctor Strange, Moon Knight, Jeff the Land Shark, and Doctor Doom

Don’t Miss Out on MCU News!

LATEST NEWS

Marvel Studios Reveals New 33-Movie MCU Timeline Order on Disney+

Disney+ Reveals New MCU Timeline Order With The Marvels

Disney+ Reveals New MCU Timeline Order With Ant-Man 3

![Marvel Studios Reveals Every Official ‘New Avenger’ Going To Avengers: Doomsday](https://images.thedirect.com/media/article_thumbnail/the_new_avengers_teams.jpg?imgeng=/w_auto,280 280w)

![Marvel Studios Announces 2 Historic Supervillains In Phase 6](https://images.thedirect.com/media/article_thumbnail/marvel-phase-supervillains.jpg?imgeng=/w_auto,280 280w)

![2025 Superman Movie Will Now Give Clark Kent His Own Enemy (Confirmed)](https://images.thedirect.com/media/article_thumbnail/superman-clark-kent.jpg?imgeng=/w_auto,280 280w)

![Marvel Studios Releases Its First-Ever Venom Symbiote Funko Pop](https://images.thedirect.com/media/article_thumbnail/venom-funko.jpg?imgeng=/w_auto,280 280w)

![Andor Season 2 Just Brought Back 5 Key ‘Rogue One’ Characters (Photos)](https://images.thedirect.com/media/article_thumbnail/andor-rogues.jpg?imgeng=/w_auto,280 280w)

![Max Announces DC’s Next Superhero Show Releasing Before Peacemaker Season 2](https://images.thedirect.com/media/article_thumbnail/dc-peacemaker.jpg?imgeng=/w_auto,280 280w)

![Amazon Prime Video Announces Sequel to Its Biggest Movie Ever](https://images.thedirect.com/media/article_thumbnail/prime-vide-movie.jpg?imgeng=/w_auto,280 280w)

![Marvel Studios Confirms Historic Setting for Phase 6’s First Movie](https://images.thedirect.com/media/article_thumbnail/marvel-studios-phase-settings.jpg?imgeng=/w_auto,280 280w)

![Marvel Shares First Look at Robert Downey Jr. (Doctor Doom) On Avengers: Doomsday Set (Photos)](https://images.thedirect.com/media/article_thumbnail/robert_downey_jr_doctor_doom_haircut.jpg?imgeng=/w_auto,280 280w)

![Thunderbolts: Why Taskmaster Got [Spoilers], Explained by Marvel Director](https://images.thedirect.com/media/article_thumbnail/taskmaster-why.jpg?imgeng=/w_auto,280 280w)