After mere weeks in theaters, Barbie has an official streaming release window on Max.
Barbie’sMaxstreaming release window was officially announced byWarner Bros. DiscoveryCEODavid Zaslav.
Greta Gerwig’s neon pink existential comedy earnedrave reviewssince hitting theaters in late July.
Barbie’s Streaming Release Revealed
Warner Bros.
Discovery CEO David Zaslav confirmed when Greta Gerwig’sBarbiefilm will come to the studio’s streaming platform, Max.
Take it through these windows of economics that have worked forever, and we think work extremely well.
And then put it on Max.
WB’s biggest film to hit the streaming service so far this year isShazam!
Fury of the Gods.
The super-powered sequel came to the newly-released Max platform 67 days after its theatrical release date.
A likely release window for the Greta Gerwig blockbuster feels like somewhere between 90 and 100 days post-theatrical debut.
That means the film’s Max release could come sometime in late October.
At present, it seems Warner Bros. is going to pushBarbiehard in this year’s awards race.
And those campaigns don’t start until late fall.
Barbieis playing in theaters worldwide now.
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